About natively digital
natively digital is Andy Tedd.
I’m a heavyweight designer/director and leader of creative teams, with over 20 years’ experience in interactive technology.
I’ve worked with an extensive range of household brands, with a particular focus on learning, innovation and customer education.
This work has been carried out in established agencies, tech startups, as a department manager in large corporates (teams up to 40, £M budgets) and as a freelance consultant.
This site contains a portfolio of my favourite work and a blog, mostly connected to my PhD research in social media and innovation in the UK media industry.
You can contact me through my linkedin profile.
POPULAR ARTICLES
PhD Abstract
Finally after five years I know what my PhD is about Fortunately it’s reasonably similar to what it started out […]
Read More ›The Creativity-Centrality Spiral
A critique of Perry-Smith & Shalley’s analysis of perceptions of creativity within organisations and its relevance to work I did […]
Read More ›Digital Natives, Millennials & Myths
A review of the literature for and against the existence of ‘digital natives’ as presented at Learning Live 2012. Prezi […]
Read More ›Internal vs External, Professional vs Personal
An interview with Richard Sambrook on the issues facing senior leaders in the public eye and their use of social […]
Read More ›Using Social Media to create Content from Process
And if that bit of Birtspeak 2.0 doesn’t get a double gold star from the DG I wonder what will […]
Read More ›The Social Origins of Good Ideas
This is the title of a 2003 paper by Ronald S. Burt. The paper is listed with 41 citations on […]
Read More ›