About natively digital
natively digital is Andy Tedd.
I’m a heavyweight designer/director and leader of creative teams, with over 20 years’ experience in interactive technology.
I’ve worked with an extensive range of household brands, with a particular focus on learning, innovation and customer education.
This work has been carried out in established agencies, tech startups, as a department manager in large corporates (teams up to 40, £M budgets) and as a freelance consultant.
This site contains a portfolio of my favourite work and a blog, mostly connected to my PhD research in social media and innovation in the UK media industry.
You can contact me through my linkedin profile.
Finally after five years I know what my PhD is about Fortunately it’s reasonably similar to what it started out […]Read More ›
A critique of Perry-Smith & Shalley’s analysis of perceptions of creativity within organisations and its relevance to work I did […]Read More ›
An interview with Richard Sambrook on the issues facing senior leaders in the public eye and their use of social […]Read More ›
And if that bit of Birtspeak 2.0 doesn’t get a double gold star from the DG I wonder what will […]Read More ›
David VineyHead of Corporate Systems Direction / BBC
Andy joined me on a journey; to make the business case for a substantial investment in our Intranet and Collaborative Technologies at the BBC. In a financially constrained organisation, fatigued from significant change, this was a challenge! Andy won the confidence of senior C-Level Stakeholders across the BBC, including our HR Director, Finance Director, Comms Director, etc. Once the case was made, I re-hired Andy to lead the all-important Editorial components of the project itself. He has a deep understanding of the "real" challenges in good UX; namely getting more and more people to adopt - and love using - digital services. A pleasure to work with and highly recommended
Myles RunhamHead of Online / BBC Academy
Working with Andy is always invigorating and challenging. Orthodoxy is spotted quickly and dealt with and useful, practical direction is sought. Making helpful sense of theory is always welcome. Much experience of what the online world means for work, the workplace and workers is brought to bear.
Richard BarkeyCEO / Imparta
I worked very closely with Andy in a range of very creative e-learning projects, including state-of-the-art simulations. He's a great guy with a strong grasp of technology and how to use it.
Max MosenthalPartner / Bridge Consulting
Andy is a very knowledgable and strong elearning consultant, who also manages client relationships very well.
Ralph PoolePartner / Bridge Consulting
I am a huge fan of Andy's work. I worked with him at Bridge Consulting International where Andy led the elearning practice. He takes a very creative approach to problem-solving and skillfully uses technology to meet client's needs. Having worked for with the BBC he developed his authoring and production skills in an extraordinarily challenging environment, so his contribution regularly exceeds client expectations.
Alistair SiddonsWriter / BBC Academy
Andy is a personable manager who builds cohesive teams. He recognises the individual talents of those working with him and supports creativity, excellence and an appropriate level of risk-taking.