• Camelot - transforming UX practice

    Interim assignment to update UX practice across the National Lottery through introduction of agile and lean ways of working.

    Camelot - transforming UX practice
  • BP digital learning

    Worked with senior business sponsors to deliver task focussed, content rich, decision support tools and supporting CMS. Created agile, product management culture within the team.

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    BP digital learning
  • mobile first and digital self-service on help.sky.com

    Leading UX and design on help.sky.com across three scrums working to both agile and kanban methods.

    help me
    mobile first and digital self-service on help.sky.com
  • transformation of BBC intranet

    Conducted stakeholder and end user analysis, established governance, developed and presented business case. Strengthened BAU team with an increased focus on product management and agile development. Led design and UX sprints and spikes to define core product as cloud-based, mobile first, responsive experience.

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    transformation of BBC intranet
  • Social media for Trek bicycle corporation

    Developed social media content creation strategy for Trek dealers working with Trek’s UK marketing and dealer support team.

    Social media for Trek bicycle corporation
  • (as associate of imparta)

    INTEL Salesforce transformation

    Global blended learning programme. Worked with Intel L&D to develop learning outcomes then carried out research with senior Intel SMEs across organisation to design case studies, content and programme UX.

    take off
    INTEL Salesforce transformation
  • BBC moo (social learning and collaboration)

    Researched and developed the user experience for a BBC social media platform aimed at identifying new programme making talent for BBC3.

    moove it
    BBC moo (social learning and collaboration)
  • phd research

    Social media and innovation in the UK media industry

    Working with Professor Stephen Heppell, in the Centre for Excellence in Media Practice. My doctorate is an action research and reflective practice project using social media to deliver new ways of working in the UK media.

    Social media and innovation in the UK media industry

About natively digital

natively digital is Andy Tedd.

I’m a heavyweight designer/director and leader of creative teams, with over 20 years’ experience in interactive technology.

I’ve worked with an extensive range of household brands, with a particular focus on learning, innovation and customer education.

This work has been carried out in established agencies, tech startups, as a department manager in large corporates (teams up to 40, £M budgets) and as a freelance consultant.

This site contains a portfolio of my favourite work and a blog, mostly connected to my PhD research in social media and innovation in the UK media industry.

You can contact me through my linkedin profile.


PhD Abstract

Finally after five years I know what my PhD is about Fortunately it’s reasonably similar to what it started out […]

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The Creativity-Centrality Spiral

A critique of Perry-Smith & Shalley’s analysis of perceptions of creativity within organisations and its relevance to work I did […]

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Digital Natives, Millennials & Myths

A review of the literature for and against the existence of ‘digital natives’ as presented at Learning Live 2012. Prezi […]

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Internal vs External, Professional vs Personal

An interview with Richard Sambrook on the issues facing senior leaders in the public eye and their use of social […]

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Using Social Media to create Content from Process

And if that bit of Birtspeak 2.0 doesn’t get a double gold star from the DG I wonder what will […]

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The Social Origins of Good Ideas

This is the title of a 2003 paper by Ronald S. Burt. The paper is listed with 41 citations on […]

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David Viney

David Viney

Head of Corporate Systems Direction / BBC

Andy joined me on a journey; to make the business case for a substantial investment in our Intranet and Collaborative Technologies at the BBC. In a financially constrained organisation, fatigued from significant change, this was a challenge! Andy won the confidence of senior C-Level Stakeholders across the BBC, including our HR Director, Finance Director, Comms Director, etc. Once the case was made, I re-hired Andy to lead the all-important Editorial components of the project itself. He has a deep understanding of the "real" challenges in good UX; namely getting more and more people to adopt - and love using - digital services. A pleasure to work with and highly recommended

Myles Runham

Myles Runham

Head of Online / BBC Academy

Working with Andy is always invigorating and challenging. Orthodoxy is spotted quickly and dealt with and useful, practical direction is sought. Making helpful sense of theory is always welcome. Much experience of what the online world means for work, the workplace and workers is brought to bear.

Richard Barkey

Richard Barkey

CEO / Imparta

I worked very closely with Andy in a range of very creative e-learning projects, including state-of-the-art simulations. He's a great guy with a strong grasp of technology and how to use it.

Max Mosenthal

Partner / Bridge Consulting

Andy is a very knowledgable and strong elearning consultant, who also manages client relationships very well.

Ralph Poole

Ralph Poole

Partner / Bridge Consulting

I am a huge fan of Andy's work. I worked with him at Bridge Consulting International where Andy led the elearning practice. He takes a very creative approach to problem-solving and skillfully uses technology to meet client's needs. Having worked for with the BBC he developed his authoring and production skills in an extraordinarily challenging environment, so his contribution regularly exceeds client expectations.

Alistair Siddons

Alistair Siddons

Writer / BBC Academy

Andy is a personable manager who builds cohesive teams. He recognises the individual talents of those working with him and supports creativity, excellence and an appropriate level of risk-taking.