Wu How

Wu How – The Ninja Guide to pretty much anything finally made it onto screen and has been broadcast on BBC 3.

Andy Mosse the show’s creator and winner was the winner of the BBC3 social media pitch competition that Danny Cohen ran at the BBC using moo, a social networking site that I created for the BBC. Basically entrants had to submit a short video pitch or pilot for a programme idea suitable for BBC 3. The idea was to give access to a commissioner to people in the BBC who sit outside of the fairly closed shop that is pitching and development, Danny to his credit was keen to break this down and see who else was in the organisation who had good ideas.

Wu How as broadcast is very very close to Andy’s pitch video and it is great to see it get on air after a fairly lengthy and not altogether straightforward passage through the development journey.

Once entrants had submitted their pitches and vids the user comments were used to shortlist the finalists. Danny actually checked out all the vids (there were over 100 entrants) and was in complete agreement with the finalists, and Wu How being the best idea.

Here is one episode, you can see them all on the BBC’s you tube site

Using Social Media to create Content from Process

And if that bit of Birtspeak 2.0 doesn’t get a double gold star from the DG I wonder what will :) **

I have borrowed the term from Dr. Claire Wardle, who is currently on a mission to get BBC journalists to understand how they can use social media to improve their journalism.

The principle is pretty straightforward – now it is extremely easy for people to self-publish content on the web, instead of keeping information acquired in the course of telling a story hidden from the audience, use social media tools to publish it. Obviously this is not an option for someone involved in an undercover investigation :)

Here are some examples of things that are currently going on in the BBC:

This kind of transparency potentially opens journalism and programme-making to a much greater degree of scrutiny than before. As people can see more – there are more questions they can ask:

  • Why did you ask X and not Y?
  • Why did you post here and not there?
  • Why did you leave that bit out?

But then these are the kinds of questions programme-makers need to be asking themselves anyway.

Transparency – it’s the new Impartiality.

** Although it’s got a long way to go before it’s as unintelligeable as this particular bit of gibberish: