Using Social Media to create Content from Process

And if that bit of Birtspeak 2.0 doesn’t get a double gold star from the DG I wonder what will :) **

I have borrowed the term from Dr. Claire Wardle, who is currently on a mission to get BBC journalists to understand how they can use social media to improve their journalism.

The principle is pretty straightforward – now it is extremely easy for people to self-publish content on the web, instead of keeping information acquired in the course of telling a story hidden from the audience, use social media tools to publish it. Obviously this is not an option for someone involved in an undercover investigation :)

Here are some examples of things that are currently going on in the BBC:

This kind of transparency potentially opens journalism and programme-making to a much greater degree of scrutiny than before. As people can see more – there are more questions they can ask:

  • Why did you ask X and not Y?
  • Why did you post here and not there?
  • Why did you leave that bit out?

But then these are the kinds of questions programme-makers need to be asking themselves anyway.

Transparency – it’s the new Impartiality.

** Although it’s got a long way to go before it’s as unintelligeable as this particular bit of gibberish:

Digital Revolution: Andrew Keen

The BBC’s ‘collaborative documentary’ project Digital Revolution has made some, for the BBC pretty open, attempts at getting people involved the making of. One of the better ones is making the rushes from interviews available online before the programme is transmitted.

Here is a particularly good one, with the always thought provoking, funny and challenging Andrew Keen. If the last line of this does not make the final cut of the programme the Editor is not doing their job properly :)

(of course if it was really open I would be able to embed that or it would be on youtube or I wouldnt need QT pro to download it. But it’s not, it’s ‘BBC open’, which is open in the way the license fee is not a tax. Of course I could be less of a tightwad and pay to upgrade WordPress, or have it hosted ;) )

Update: thanks to the Hacker’s Guide to Quicktime worked out how to download. BBC open? The medium is the message people.

The world needs more voices like Andrew Keen’s… The web hippies and i-Vangelists get too much airtime.

When Aunty met the Googlers

Today I was fortunate enough to be asked to an open meeting by Nick Shackleton-Jones, Head of Online & Informal Learning at the BBC. As well as several of his team and some people from BBC Blast, the meeting was attended by Sudhir Giri, Head of Online Learning at Google.

The meeting was conducted under ChathaHouse rules, but what was interesting to me, was that Sudhir spoke in a public-service way that would not be out of place at the beeb. So the companies have some common ground even though, in many other ways they are worlds apart.

Anyway, with a following wind, I will be able to do some research with Google and make an interesting compare and contrast between the world’s old biggest media brand and the world’s new biggest media brand…